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2022-2030 Report on Global Advertising Technology (Ad Tech) Market by Player, Region, Type, Application...

SKU: cagr_mar_5258 Category:
  • MAResearch
  • 109
  • Nov-22
This report studies the Advertising Technology (Ad Tech) market, covering market size for segment by type (On-premises, Cloud-based, etc.), by application (SMEs, Large Enterprises, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Google, Facebook, Oracle, Criteo, Mobvista, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa). This report provides detailed historical analysis of global market for Advertising Technology (Ad Tech) from 2016-2021, and provides extensive market forecasts from 2022-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Advertising Technology (Ad Tech) market. Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover. This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period. The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. Leading players of Advertising Technology (Ad Tech) including: Google Facebook Oracle Criteo Mobvista iClick Interactive Magnite Verizon MediaMath Amazon (AWS) Adobe Brightcove The Trade Desk Salesforce Tremor International Telaria Amobee AdRoll AT&T (WarnerMedia) Choozle Market split by Type, can be divided into: On-premises Cloud-based Market split by Application, can be divided into: SMEs Large Enterprises Market split by Sales Channel, can be divided into: Direct Channel Distribution Channel Market segment by Region/Country including: North America (United States, Canada and Mexico) Europe (Germany, UK, France, Italy, Russia and Spain etc.) Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.) South America (Brazil, Argentina and Colombia etc.) Middle East & Africa (South Africa, UAE and Saudi Arabia etc.) If you have any special requirements, please let us know and we can provide you the customized report as you want.

Table of Contents

Chapter 1 Advertising Technology (Ad Tech) Market Overview
1.1 Advertising Technology (Ad Tech) Definition
1.2 Global Advertising Technology (Ad Tech) Market Size Status and Outlook (2016-2030)
1.3 Global Advertising Technology (Ad Tech) Market Size Comparison by Region (2016-2030)
1.4 Global Advertising Technology (Ad Tech) Market Size Comparison by Type (2016-2030)
1.5 Global Advertising Technology (Ad Tech) Market Size Comparison by Application (2016-2030)
1.6 Global Advertising Technology (Ad Tech) Market Size Comparison by Sales Channel (2016-2030)
1.7 Advertising Technology (Ad Tech) Market Dynamics (COVID-19 Impacts)
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Post-Strategies of COVID-19
Chapter 2 Advertising Technology (Ad Tech) Market Segment Analysis by Player
2.1 Global Advertising Technology (Ad Tech) Sales and Market Share by Player (2019-2021)
2.2 Global Advertising Technology (Ad Tech) Revenue and Market Share by Player (2019-2021)
2.3 Global Advertising Technology (Ad Tech) Average Price by Player (2019-2021)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Advertising Technology (Ad Tech) Market Segment Analysis by Type
3.1 Global Advertising Technology (Ad Tech) Market by Type
3.1.1 On-premises
3.1.2 Cloud-based
3.2 Global Advertising Technology (Ad Tech) Sales and Market Share by Type (2016-2021)
3.3 Global Advertising Technology (Ad Tech) Revenue and Market Share by Type (2016-2021)
3.4 Global Advertising Technology (Ad Tech) Average Price by Type (2016-2021)
3.5 Leading Players of Advertising Technology (Ad Tech) by Type in 2021
3.6 Conclusion of Segment by Type
Chapter 4 Advertising Technology (Ad Tech) Market Segment Analysis by Application
4.1 Global Advertising Technology (Ad Tech) Market by Application
4.1.1 SMEs
4.1.2 Large Enterprises
4.2 Global Advertising Technology (Ad Tech) Revenue and Market Share by Application (2016-2021)
4.3 Leading Consumers of Advertising Technology (Ad Tech) by Application in 2021
4.4 Conclusion of Segment by Application
Chapter 5 Advertising Technology (Ad Tech) Market Segment Analysis by Sales Channel
5.1 Global Advertising Technology (Ad Tech) Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Advertising Technology (Ad Tech) Revenue and Market Share by Sales Channel (2016-2021)
5.3 Leading Distributors/Dealers of Advertising Technology (Ad Tech) by Sales Channel in 2021
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Advertising Technology (Ad Tech) Market Segment Analysis by Region
6.1 Global Advertising Technology (Ad Tech) Market Size and CAGR by Region (2016-2030)
6.2 Global Advertising Technology (Ad Tech) Sales and Market Share by Region (2016-2021)
6.3 Global Advertising Technology (Ad Tech) Revenue and Market Share by Region (2016-2021)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Advertising Technology (Ad Tech) Market Share by Type
6.4.3 North America Advertising Technology (Ad Tech) Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Advertising Technology (Ad Tech) Market Share by Type
6.5.3 Europe Advertising Technology (Ad Tech) Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Advertising Technology (Ad Tech) Market Share by Type
6.6.3 Asia-Pacific Advertising Technology (Ad Tech) Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Advertising Technology (Ad Tech) Market Share by Type
6.7.3 South America Advertising Technology (Ad Tech) Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Advertising Technology (Ad Tech) Market Share by Type
6.8.3 Middle East & Africa Advertising Technology (Ad Tech) Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Advertising Technology (Ad Tech) Players
7.1 Google
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Facebook
7.3 Oracle
7.4 Criteo
7.5 Mobvista
7.6 iClick Interactive
7.7 Magnite
7.8 Verizon
7.9 MediaMath
7.10 Amazon (AWS)
7.11 Adobe
7.12 Brightcove
7.13 The Trade Desk
7.14 Salesforce
7.15 Tremor International
7.16 Telaria
7.17 Amobee
7.18 AdRoll
7.19 AT&T (WarnerMedia)
7.20 Choozle
Chapter 8 Upstream and Downstream Analysis of Advertising Technology (Ad Tech)
8.1 Industrial Chain of Advertising Technology (Ad Tech)
8.2 Upstream of Advertising Technology (Ad Tech)
8.3 Downstream of Advertising Technology (Ad Tech)
Chapter 9 Development Trend of Advertising Technology (Ad Tech) (2022-2030)
9.1 Global Advertising Technology (Ad Tech) Market Size (Sales and Revenue) Forecast (2022-2030)
9.2 Global Advertising Technology (Ad Tech) Market Size and CAGR Forecast by Region (2022-2030)
9.3 Global Advertising Technology (Ad Tech) Market Size and CAGR Forecast by Type (2022-2030)
9.4 Global Advertising Technology (Ad Tech) Market Size and CAGR Forecast by Application (2022-2030)
9.5 Global Advertising Technology (Ad Tech) Market Size and CAGR Forecast by Sales Channel (2022-2030)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification

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