Alcoholic Drinks in Australia

SKU: cagr_6009_1 Category: Food & Beverage

Euromonitor
84
9-Sep-22

Total volume and value sales of alcoholic drinks saw decelerated growth in Australia as a result of the COVID-19 pandemic in 2020, with strong on-trade sales declines recorded across all categories. Although the country’s alcoholic drinks industry remained fully operational throughout the country’s lockdown period, which came into effect on the 25th of March, the entire Australian hospitality industry ground to a screeching halt overnight as social gatherings of more than two people were banned... Euromonitor International's Alcoholic Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change. Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Alcoholic Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Alcoholic Drinks in Australia
Euromonitor International
September 2022

List Of Contents And Tables

ALCOHOLIC DRINKS IN AUSTRALIA
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2017-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Volume sales of beer remain flat, while non alcoholic beer grows in popularity in 2020
Beer seen as treat with craft beers emerging strongly in 2020
Great Northern Original Lager takes lead from XXXX Gold and Asahi Group completes acquisition of CUB in 2020
RECOVERY AND OPPORTUNITIES
Non alcoholic beer likely to be boosted by domestic tourism and time spent outdoors during the forecast period
Beer likely to see healthy volume sales growth over the forecast period
Despite growth of craft beers there is still a place for traditional European beers
CATEGORY BACKGROUND
Lager price band methodology
Summary 5 Lager by Price Band 2020
Table 99 Number of Breweries 2014-2020
CATEGORY DATA
Table 100 Sales of Beer by Category: Total Volume 2015-2020
Table 101 Sales of Beer by Category: Total Value 2015-2020
Table 102 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 103 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 104 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 105 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 106 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 107 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 108 Sales of Beer by Craft vs Standard 2015-2020
Table 109 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 110 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 111 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 112 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 113 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 114 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 115 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
WINE IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Wine sales slow for various reasons including the pandemic in 2020
Champagne demand remains robust through specialists, whilst still rosé wine benefits from appeal of all thinks pink
Treasury Wines Estates generates strong sales growth in 2020
RECOVERY AND OPPORTUNITIES
Premiumisation trend set to continue over the forecast period as consumers are willing to experiment
Non alcoholic wine likely to grow exponentially during the forecast period
Brands will focus on building brand loyalty through sustainable practices during the forecast period
CATEGORY DATA
Table 17 Sales of Wine by Category: Total Volume 2015-2020
Table 18 Sales of Wine by Category: Total Value 2015-2020
Table 19 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 20 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 21 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 22 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 23 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 24 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 25 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 26 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 27 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 28 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 29 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 30 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 31 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 32 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 33 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 34 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 35 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 36 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 37 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 38 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 39 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 40 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 41 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 42 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 43 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 44 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 45 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 46 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 47 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
SPIRITS IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Spirits sales boosted by pandemic as consumers mix cocktails at home in 2020
Gin sees robust sales growth while Scotch whisky remains the largest category in 2020
Whisky players embrace online marketing initiatives in 2020
RECOVERY AND OPPORTUNITIES
Premiumisation and flavour exploration expected to be major selling points in the forecast period
Exploration of whisky and cocktails likely to increase during the forecast period
Vodka set to remain popular as younger demographic starts using it thanks to its versatility
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020
CATEGORY DATA
Table 48 Sales of Spirits by Category: Total Volume 2015-2020
Table 49 Sales of Spirits by Category: Total Value 2015-2020
Table 50 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 51 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 56 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 57 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 58 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 59 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 60 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 61 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 62 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 63 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 64 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 65 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 66 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 67 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 68 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
CIDER/PERRY IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Cider/perry hard hit by pandemic but players embracing innovation in 2020
Provenance becomes an important selling point in cider/perry in 2020
Asahi Group’s acquisition of CUB set to bring about major changes in cider/perry
RECOVERY AND OPPORTUNITIES
Cider/perry likely to see decline in demand, while players weigh towards developing export market
Packaging set for an upgrade to lure consumers during the forecast period
Provenance set to entice consumers to a more premium cider/perry during the forecast period
CATEGORY DATA
Table 69 Sales of Cider/Perry: Total Volume 2015-2020
Table 70 Sales of Cider/Perry: Total Value 2015-2020
Table 71 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 72 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 73 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 74 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 75 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 76 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 77 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 78 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 79 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 80 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 81 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 82 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 83 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
RTDS IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Health and wellness trend becoming increasingly important in RTDs with new product innovation in 2020
Premiumisation emerging in RTDs in 2020
Hard seltzers the new name in the game but whisky-based RTDs continue to dominate in 2020
RECOVERY AND OPPORTUNITIES
RTDs set for healthy volume sales growth but consumers more interested in health and wellness-inspired products
Brands likely to modernise packaging during the forecast period
Innovation likely to be important during the forecast period as new brands enter the category
CATEGORY DATA
Table 84 Sales of RTDs by Category: Total Volume 2015-2020
Table 85 Sales of RTDs by Category: Total Value 2015-2020
Table 86 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 87 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 88 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 89 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 90 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 91 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 92 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 93 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 94 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 95 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 96 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 97 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 98 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025